Category Archives: Monetization

Free vs Paid Apps?

free vs paid apps

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This question is constantly brought up by my clients. What’s your insight on free vs paid apps? Which one is better? My first response is usually “Would you rather pay for an app or get it for free?” Beyond the obvious everyone likes a deal thought, you really don’t have to look any further than the Top Grossing apps on the App Store, which shows that there are only three out of the top 50 apps that are paid. So, my simple answer is usually “go with free.”

But let’s look a bit deeper. Most are familiar with Distimo’s report last year that showed how many downloads it takes in the various app categories to reach the top 25. Now, since this report is from May 2012, we can probably assume that the numbers have increased (probably quad-fold (is that a word?). Regardless, the trend is most likely the same this year as it was last year … you get more downloads as a free app than as a paid app. So you can deduce Continue reading